Friday, July 20, 2007

Pantene's All Swank

Key to the Cure has Renee Zellweger and now Pantene, in partnership with EIF's Women's Cancer Research Fund, has Hillary Swank to face its Pantene Beautiful Lengths campaign. The charity is dedicated to donating hair for wigs at no cost to cancer victims, something Swank will do as part of her ambassador role. The actress will grow, cut and donate her own hair to be made into a wig for cancer patients. Additionally, she will appear in print public service ads in October (Breast Cancer Awareness month) beauty and lifestyle mags to raise awareness for the cause.

Says Swank, "I have lost multiple family members to cancer and witnessed their struggle firsthand. I've never heard of anything quite like Pantene Beautiful Lengths, and I'm proud to be asked to promote the goals of such a unique and heartfelt program. It's an honor to be associated with Pantene's campaign, and I just hope that my contribution will help to inspire others to get involved in whatever way they can." The program aims to raise one million inches of hair this year -- hair has to be at least 8 inches long to be donated.

Swank succeeds Diane Lane as the cause's ambassador.

For more info, visit Pantene Beautiful Lengths.