Wednesday, July 18, 2007

Dollars and Scents

What does Saks smell like? Sugar and spice and everything nice. Natch, that's what Saks is made of!

Bond No. 9, the high end fragrancier (I'm so TMing that) known for its perfumes named after New York neighborhoods is zeroing in on a most specific landmark for its latest scent-sation: Saks Fifth Avenue to be precise. Available in both his and hers, the fragrances will debut in September at 54 Saks stores as well as Bond's four NY outposts.

"This is a first for Saks to have a collaboration with a designer fragrance house and a perfumer," said Deborah Walters, senior VP and general merchandise manager of cosmetics and fragrances at Saks. "This will allow our customers across the country to experience the quintessential Saks Fifth Avenue scent." So just what is that scent? For men, an oceanic top note and gourmand base and for women, gardenia.

Housed in Bond's signature flacons, the bottles are emblazoned with the store's iconic, black-and-white logo, which will retail for $125 for 1.7 oz. and $185 for 3.4 oz. This being Saks, there of course will be 500 limited edition Swarovski encrusted bottles of the women's fragrance, complete with over 1,000 crystals. These will sell for $500.

[WWD]