Come What May

Coty Prestige has tapped "Big Fish" Ewan McGregor as the face of its new Davidoff men's scent, set to launch early next year. "Ewan McGregor is a natural choice to represent Davidoff's new male fragrance," said Francoise Mariez, senior VP of international European marketing licenses of Coty Prestige. "Not only is he one of the most talented actors of his generation, but he also has a charisma and an authenticity that will be very important for the new Davidoff fragrance."

[WWD]