Stud to Play Cowboy

I don't think anyone is doubting Tom Brady's manliness these days. He's about to have a child with Bridget Moynihan, is dating Gisele and has won 3 SuperBowls all before the age of 30. Not too shabby, eh? So must be thinking over at Coty - where Brady was just tapped the latest Stetson man.

"An athlete of the caliber of Tom Brady is the epitome of masculinity because he's strong and he's a leader," said Steve Mormoris, VP of Global Marketing for Coty Beauty.

The advertising campaign featuring Brady, dubbed "Set Free," is slated to break this fall, and will include print and TV. TV spots — which feature the rock song "Slow Ride" by Foghat — will show Brady driving a vintage Mustang convertible in hot pursuit of his cowboy hat, which has been blown off by the wind. Alongside the convertible is a galloping thoroughbred racehorse.

Giddyup!

[WWD]