Josie Maran To Launch Cosmetic Line

As the face of Maybelline cosmetics for 10 years it's safe to say that Josie Maran picked up a thing or two about the beauty industry. So it's only natural (more about that in a sec.), that sooner or later the fresh-faced model would launch her own beauty line. Starting in September, Josie Maran Cosmetics, an organic, eco-friendly make-up line will be sold exclusively at Barneys and online at JosieMaranCosmetics.com.

The line reflects Maran's natural look with a focus on vibrant, glowing skin. "What most women don't realize is that when models and actresses look fresh-faced and makeup-free, it's because they know exactly how to apply their makeup to make it look that way," Maran says. "I want to open the vault on all the tips and tricks that I've learned from my time in the makeup chair."

But more than merely aligning with Maran's sense of style, the line will embody her personal philosophy of luxury with a conscience. All of the products are housed in biodegradable casing, and made of gentle, non-toxic ingredients. "I want to effect positive change, but also create something fun, beautiful and luxurious," explained Maran.