Piping Hot: Scantily clad models + free coffee

Call it cafe au YAY! Midtowners will find some extra perk in their joe on Tuesday thanks to underwear purveyors 2(x)ist. Between the hours of 7am - noon, nearly nekkid models will give new meaning to 'rise & shine' by passing out free coffee in tighty whities at TrafficCatch Media’s coffee kiosk on Seventh Avenue @ 39th St.

“Having hot guys in their fashionable underwear give out free cups of coffee in the heart of the fashion district is a great way to wake up New Yorkers to the virtues of their product,” said TrafficCatch director Jerry Cahn, adding that “”2(x)ist…is known for providing superb quality, alluring styling and straightforward packaging.” (N.B. That's packagING.)

No word yet on the Naked Cowboy's reaction.

[TONY blog]