Wednesday, June 27, 2007

Renee Zellweger is EIF's Latest Pink Ambassador

Glenn Close. Nicole Kidman. Charlize Theron. Hilary Swank...and now, Renée Zellweger. What's the missing link? Yes, they're all talented. Yes, they're all beautiful. And yes, they all have fab careers. But, all these leading ladies ALSO have been (very) goodwill ambassadors for the Entertainment Industry Foundation's Key To The Cure. Sponsored by Saks Fifth Avenue in partnership with EIF's Women's Cancer Research Fund, the initiative is in its 8th year, and has so far raised over $23 million. This year's shirt, which will be sold exclusively at Saks for $35 (proceeds benefit the fund) was designed by Juicy Couture and reads Viva La Pink (Trés Juicy! Trés Cute!)

"We've all been touched by cancer is some way," said Zellweger. "Unfortunately, one out of four women will be diagnosed with cancer in her lifetime. That's why I'm lending my support to EIF's Women's Cancer Research Fund and Saks Fifth Avenue's Key to the Cure campaign. The funds raised are helping advance critical science to help find better ways to detect breast and other women's cancer early and treat it better."

Saks will hold a 3 day shopping event nationwide from October 18 - 21 with a portion of sales benefitting the fund. Additionally, Mercedes Benz has signed on as a partner, and will offer 1000 limited edition C350 Sport Sedans for the initiative, which it expects will raise $1 million for the cause. No word yet if the sedans will be pink but we're guessing the answer is um, no!