Tuesday, June 19, 2007

Sneak Peek: FTBC Returns To Its Roots

Ralph Lauren, the founder of Fashion Targets Breast Cancer (FTBC), is designing this year's limited edition shirt to kick off the CFDA's new global partnership with online e-tailer Net-a-Porter.

"In 1994, I challenged the fashion community to support Fashion Targets Breast Cancer when it was first getting started," Lauren said in a statement to WWD. "What began as the answer to one woman's request has become a global initiative that has raised millions of dollars for breast cancer charities."

The shirt, which will be sold exclusively through Net-a-Porter, will be available in September in a special "fashion closet" devoted solely to FTBC. The closet will be continually updated over the course of the following year with additional exclusive designer pieces. All net profits from the items will benefit FTBC.