In a way more symbiotc pairing than with Kipling, M·A·C Cosmetics has named Fergilicious as its latest Viva Glam spokeswoman. In this role, Ferg will join the ranks of Eve, Dita von Teese, Debbie Harry, Lisa Marie Presley, Pamela Anderson, Mary J. Blige, Lil Kim, Christina Aguilera, Missy Elliott, Linda Evangelista, Chloë Sevigny, Boy George, Ru Paul and KD Lang. In addition to the ad campaign which is to launch in February, MAC will also release a limited edition Viva Glam Lip Glass.
Established in 1994 by M·A·C Cosmetics, the M·A·C AIDS Fund supports men, women and children affected by HIV/AIDS globally. Introducing its first VIVA GLAM lipstick that same year, M·A·C decided that every cent of the selling price of the VIVA GLAM lipsticks would go to the M·A·C AIDS Fund, and it has since provided over $95 million (US) to date for the M·A·C AIDS Fund.
[WWD]
