In a historic fashion moment, Casa Fendi staged a dramatic fashion show atop the Great Wall of China, for a crowd of 500 notables including Bernard Arnault (LVMH chairman), Karl Lagerfeld, Silvia Venturini Fendi, Kate Bosworth, Thandie Newton, Ziyi Zhang, Fabiola Versaca, Zani Gugelmann, Tinsley Mortimer, Bettina Zilkha, Julia Rstoin-Roitfeld and Amanda Hearst. The 89-piece collection included a mix of designs created specifically for the event and looks from Milan spring '08.