Wednesday, March 05, 2008

Things that make you go hmm...Avril Lavigne for Kohl's

If you thought Vera Wang for Kohl's was an odd pairing (which it is!), then get a load of this: the company has signed a deal with Avril Lavigne to create an exclusive juniors line for the company called Abbey Dawn. According to WWD, the line will "blend an authentic rock ‘n’ roll attitude with a feminine edge." We get the deal from Kohl's perspective, but it doesn't seem very rocker-chick to us Avril...what's the story?

Is this the look of Kohl's 2008? Oh wait, it probably is. Expect the line in July just in time for back to school, priced to move at $24-48.