Thursday, March 13, 2008

Rachel Bilson for DKNY Jeans

She's constantly snapped around LA rockin' her laid back jeans & a tee style (plus she's easily one of our top five fave fashettes), so it really shouldn't come as a surprise that Rachel Bilson has signed on to design a line for DKNY Jeans.

Interestingly enough, it was Bilson who contacted DKNY, to see if they'd be interested in collaborating with her. "This is something that I have been interested in doing for such a long time," said Bilson. "I was just waiting for the perfect opportunity for it to be done right."

In addition to designing the line, Bilson will star in its fall ad campaign. "Rachel has real personal style and she is very involved in every step. You can really see that in the collection," said Kevin Monogue, president of DKNY Jeans. For the launch, the line, which will be called Edie Rose (after her grandmother and a close family friend), consists of 15 items including tops (sweaters, jackets, tees, button downs), dresses and two styles of jeans, all moderately priced.

Added Bilson, "For me, I love vintage clothes and I shop vintage all the time. It's fun to play and put things together. You don't have to spend a lot to get a great look."

We're fairly confident the collection will be oOC (get it? get it?). Look for it in Nordstrom, Macy's and Lord & Taylor.