Monday, March 17, 2008

Gap Designer Whites: The Sequel

Coming soon to a Gap near you: 3.1 Phillip Lim! Band of Outsiders! Michael Bastian! Philip Crangi! And Threeasfour!

Since last year's showing was such a sleeper hit (and by sleeper hit we mean just try getting your hands on a small size), the retailer is bringing its design limited edition program back as part of its partnership with the CFDA/Vogue Fashion Fund.

The collection, which this year in addition to iconic white shirts features men's wear and jewelery, will bow tax day (April 15th) nationwide, with a much wider distribution, including more stores here as well as the UK, Japan and Canada.

Despite the A-list design roster, Gap was only able to book no-name models like Chanel Iman, Jessica Stam, Lily Donaldson, Du Juan, Catherine McNeil, Anya Rubik, Doutzen Kroes and Irina Lazareanu to appear alongside the designers for its print ad shoot. Wonder what all the real models were doing?