Friday, March 21, 2008

Heatherette for MAC

Let's hear it for the boys! Richie Rich and Traver Rains' limited edition collection for MAC is dancing its way into stores on Thursday and while the packaging is Barbie dream house pink, the palette is a far tamer than the faboyant duo who designed it.

"The packaging is the candy part, but the makeup you can wear to the prom or school or whatever," said Rich. "All the creative people with MAC thought we might want neon-neon, and then we wanted wearable makeup. There was a collective sigh. It is Estée Lauder after all."

Reports WWD:

"About a year ago, Rich and Rains started the product development process by scooping up the contents of their studio — sequins, glitter, swatches, bows and rhinestones — and bringing them in a bag to a meeting with MAC. The compacts' holographic foil mirror ball decal with the Heatherette logo can be traced to those sparkly origins."

Gotta love that! The collection includes 4 lipsticks, 4 glosses glasses, 3 eye shadow trios, 4 eye liners, 2 powders, and natch - it is Heatherette afterall - 2 glitters and lash sets. Prices range from $14 to $32.50.