Bringing Scenty Back

Following in the footsteps of Liv Tyler, Justin Timberlake has been tapped as the fresh face of Givenchy's newest men's fragrance (bowing fall '08).

"Beyond his immense international notoriety, we chose Justin Timberlake because he's a true trendsetter who has redefined modern elegance,” said Alain Lorenzo, Parfums Givenchy’s president.

[WWD]