Breaking: Norma Kamali to Create Line for Wal-Mart

Move over Everlast, Norma Kamali is heading to Wal-Mart.

The designer will create a soup-to-nuts collection Kamali featuring women's wear, children's apparel, accessories, footwear and housewares.

“My life dream has been to promote self-esteem for women and wellness for the entire family," said Kamali in a statement. "Now I have the opportunity with Wal-Mart to create products that combine my design experiences with great value and innovative ideas to fulfill this dream. Through the Wal-Mart stores and website I can reach more people and affect more lives than in any other venue.”

[WWD]