H&M has tapped Comme des Garçons' Rei Kawakubo as its fall guest designer. Kawakubo will create a collection of men's, women's and children's wear as well as accessories and a unisex fragrance (HM One?).
The collection will debut at the grand opening of H&M’s second Tokyo store in early November with international rollout following shortly behind.
“Rei Kawakubo has been at the top of our wish list for a long time and we are thrilled that she has chosen to collaborate with us. We have tremendous respect for Kawakubo’s fashion philosophy of questioning fashion’s ingrained patterns, and admire her artistic approach to design. We are particularly excited that the collection will be launched in Japan, Kawakubo’s native country, at the same time as the launch of our new store there", said Margareta van den Bosch, creative advisor, H&M.
