Monday, April 07, 2008

Banana Republic Monogram Opens

Sadly for H&B, who loves her initials on anything and everything, Banana Republic's new concept store Monogram, which opens today, isn't going to be sewing Hs and Bs onto khaki anytime soon. Instead, it's BR's answer to J.Crew Collection.

The only stand alone store will be the Bleeker Street location, which will operate at least until the lease is up on the location in 9 months. The collection will also be available at the retailer's flagships in San Francisco, New York, Chicago and Los Angeles, as well as online.

The line features limited edition, luxury men and womenswear as well as accessories, with higher price points (although not as high as J.Crew collection one should note).