Topshop Gears Up

Topshop intends to make a huge splash come October when its first US store opens in SoHo - what else could explain it outfitting Williamsburg hipster hangout McCarren Park Pool's staff for the entire summer?

The park features concerts, films and pool parties thru Labor Day, drawing thousands of students and young adults.

But it's not just the staff that'll get to play. Style consultants will "inconspicuously" patrol the grounds scouting trends snapping pics of the crowd.

[Fashion Week Daily]