Road safety's a far cry from Grand Theft Auto (for which he recently DJ'd), but that's just what Karl Lagerfeld will be preaching on billboards in France this summer.
Clad in typical Karl fashion: a black suit, leather gloves and dark sunglasses - the fashion designer adds one not so typical accessory - a yellow reflective safety vest, aimed at encouraging French drivers to act in kind.
The ad's read, "It's yellow, it's ugly, it doesn't go with anything, but it could save your life."
In fashion as in life, the Czar never ceases to amaze us. Can't wait to see where he'll show up next.
[WWD]