The cult-fave has inked a deal with Giuseppe Zanotti-owned Vicini-SpA -- who also produces and distributes shoes for Mr. Zanotti, Roberto Cavalli and Balmain -- to create a luxe line of shoes set to hit stores for resort season.
The collection will include ballet flats, loafers, sandals and high heels. "We've had a shoe collection before for shows, but never pushed outside of that," said Hernandez. "They weren't commercial shoes, and we did it ourselves with a little factory. Now, we're going to start making things we like for everyday."
And while good design (and an infusion of cash from Valentino's stake) never hurts, a bump like the pair got this weekend is money in the bank. After Sarah Jessica Parker was seen wearing their black and white python-heeled sandals in the just released Sex and the City movie, the shoe instantly acquired "IT" status, selling out and boding well for the collection's future (we saw one pair in a 9.5 avail at Barneys on sale for $435).
Proenza Schouler shoes will retail for an average of $685, with pieces beginning in the $300s up to $3,000 at Proenza Schouler retailers and other specialty boutiques.