Dior Calling

It was only a matter of time we suppose... Dior today will unveil its new Diorphone, a 3,500 euros (~$5,100) "couture" cell that will go on sale in June. Since that doesn't sound nearly haute enough however, a deluxe model embellished with 640 diamonds, and an alligator sheath will also be available for a modest 18,000 euros (~$27,000).

If that sounds pricey to you, we should point out that in all fairness, the phones (at both price points) do come with a "mini twin phone" which will function like a bluetooth eliminating the need for that awful bag digging (worth the price alone, we know!).

The fashion house expects to sell between 30,000 - 60,000 units over the next year.

[WWD]