Holy day-glo, Batman! The last time we thought about Kool-Aid we were using it to dye our hair back when the term alternative referred to music. But apparently the folks over at Reebok have not just been drinking it but chugging the Kool-Aid.
The line will also feature caps and sweatshirts with that big ole dopey grin. And, while it isn’t our taste (anymore!), its got loads of hipster trucker hat appeal that may very well help it take off.