Thursday, January 31, 2008

Imitation of ...

Like just about every other retailer to go before him, Manny Mashouf, Bebe's founder and chairman, has decided to bring in "cutting-edge designers" to collaborate with the brand.

First up on the list is Tara Subkoff (Imitation of Christ founder) for Bebe. "I knew a great deal about Tara's line with Easy Spirit, and I really felt that she would be a great person to add a bit of edginess to our company," said Greg Scott, Bebe's CEO.

The 12-piece collection features red, white and black basics, accented with a heart print. Price points range from $79 for a red heart shaped bag that looks v. Erin-Fetherston-for-Target / Fauxnel-love-child to around $150 for a pair of pants.

The line goes on sale this Saturday.