Tuesday, June 02, 2009

La Vie MH

Marion Cotillard, the Oscar-winning star of La Vie en Rose and the current face of Lady Dior, caused a paparazzi frenzy when she arrived at the Louis Vuitton tower on 57th Street earlier today (conveniently located above Dior) to show her support for the company's "Bike in Style" award ceremony.

Graciously stopping to take pictures in front of the store, the actress looked downright stunning, with her short and sleek and a trés feminine Dior suit.

The challenge charged FIT students with designing stylish, practical and affordable biking essentials--a poncho, a jacket and a travel bag for both men and women--in support of Mayor Bloomberg’s bicycling promotion initiatives.

Prototypes of winner Jessica Velasquez's designs will be unveiled this summer, in conjunction with the return of the City’s “Summer Streets,” program which closes to cars a 6.9-mile route from the Brooklyn Bridge to Central Park for people to run, bike or walk on three Saturday mornings in August.

Also present were LVMH Chairman Renaud Dutre, Donna Karan, Hillary Duff (on behalf of DKNY) and FIT's Dr. Valerie Steele.