Wednesday, June 17, 2009

H&M CHOOSes Jimmy Choo for Next Collaboration

Coming on the heels of Matthew Williamson's recent H&M success, is Jimmy Choo, the latest brand - and first accessories company - to be selected by Swiss retail giant H&M for a designer collaboration. Bowing November 14 in 200 stores across the world, the occasion marks another first - Jimmy Choo will extend its line for this collection to include women’s clothing to as well as accessories for men.

“We adore Jimmy Choo’s shoes and bags. They are glamorous and sexy, and they add instant style to the simplest of outfits. I like the way we have worked with clothes to accessorize the shoes and bags rather than the other way around. This collaboration is particularly exciting because it’s our first shoe designer collection (photo above shows 2 pieces of the line). It’s a joy to be able to offer top end designer shoes and bags of excellent quality to our customers,” says Margareta van den Bosch, creative advisor, H&M.

“We are privileged to be among the fashion greats who have been affiliated with H&M so far, and to be designing a collection appealing to fashion savvy, street smart women, and to be including some great pieces for men, too,” says Tamara Mellon, Founder and President, Jimmy Choo.