Tuesday, December 11, 2007

Meatpacking 'Em In

Friday saw the none-too-quiet opening of the Meatpacking District's first Apple store - a well situated corner behemoth (for Manhattan standards) at 14th and 9th that hopefully will drive traffic to its new neighbors DVF, Jeffrey, Bodum, Stella McCartney, Alexander McQueen, 10,000 Little Things and La Perla.

Joining the just opened Apple store is Adam, Adam Lippes' first freestanding store (shown above), located at 678 Hudson. While the store, which opened Monday, obviously predominantly carries Adam apparel (men's & women's), it also according to WWD, sells "select accessories, such as Nancy Gonzalez clutches, home goods, books, fine art and select home furnishings."

"Everything is for sale," said Lippes, founder, creative director and CEO of Adam Adam Lippes. "It's going to be hard for me to part with some of these things, but the idea was to have a store that people can come to and feel like they are in this amazing loft space that they want to live in."

Also now in the Meatpacking mix, in addition to Apple and Adam, is (no, not Eve) Helmet Lang, who just took out a 2-year lease on a temporary space at 819 Washington while its parent company, Link Theory Co. Ltd. searches for a more permanent (but still nearby) location. Said Andrew Rosen, pres. and co-CEO of Link Theory US, "I'm happy with the way it came out. I'm happy with the business. It's going to be next to Standard Hotel when it opens next year, and when the High Line [park] opens in the fall, it's right there. It's a great spot."