Curious as a cat...

Just how exactly is this conversation to go?

Person 1: You smell amazing, what are you wearing?
Person 2: Oh! Thanks! It's Pussy Deluxe.
Person 1: Pardon?



"I remember the first time our directors, who are in their 60s, heard the name. But it's the opposite of vulgarity," said Thomas Seeger-Helbach, director of marketing and new business for Maurer + Wirtz, of the brand's latest fragrance. "It's about sex appeal with a wink. It's young, positive and what young, self-confident women like." Oh. Of course. In an attempt to reenter the premium fragrance market, it's introducing a 5-product line of Pussy Delux fragrances as part of a licensing deal with the eponymous irreverent lingerie and fashion company. Meow?

[WWD]

Fergie Gets Lagerlicious

There are fashion pairings we get. And then there are those that will keep us scratching our heads for many moons to come. Such is the case with the latest fashion itch we've come across: Fergie Ferg and Karl Lagerfeld. The designer shot the *ahem* duchess for an upcoming 8-10 page V spread, according to WWD. The shoot took place in Paris and will appear this fall in the magazine.

Get a (Second) Life

Stella McCartney, favorite of the jet-set, and friend of the pet-set, has joined forces with PETA, to hold a peaceful anti-fur protest online in the virtual community Second City. Visitors to a specially created island will be able to dine at the Linda McCartney veggie burger stall, accessorize their characters in anti-fur wears including a "I'd rather be pixilated than wear fur" t-shirt and donate Linden dollars (which PETA will exchange for US dollars) to the cause. "Sometimes it's nice to have a bit of humor on serious subjects," said McCartney.

[WWD]

Piping Hot: Scantily clad models + free coffee

Call it cafe au YAY! Midtowners will find some extra perk in their joe on Tuesday thanks to underwear purveyors 2(x)ist. Between the hours of 7am - noon, nearly nekkid models will give new meaning to 'rise & shine' by passing out free coffee in tighty whities at TrafficCatch Media’s coffee kiosk on Seventh Avenue @ 39th St.

“Having hot guys in their fashionable underwear give out free cups of coffee in the heart of the fashion district is a great way to wake up New Yorkers to the virtues of their product,” said TrafficCatch director Jerry Cahn, adding that “”2(x)ist…is known for providing superb quality, alluring styling and straightforward packaging.” (N.B. That's packagING.)

No word yet on the Naked Cowboy's reaction.

[TONY blog]