Pop It Like Its Hot

Hermès, Louis Vuitton and Chanel are all planning pop-up shops in the coming months. Good for luring new customers, building brand excitement and generating some extra sales, these pop-up shops are also a safe way to test the waters in new markets.

Hermés is heading to the Hamptons (East to be exact) for the four-month high season and supposedly has several other pop-ups in the works... Chanel will open a temporary boutique at Podium in Moscow later this month... And Louis Vuitton will also open in a temp space later this month is Tokyo.

[WWD]